Who should you seek to influence the most?

During a presentation to a group of startups last week, I asked, “who would you like to influence the most?”

The answers were the same as what I used to think: 

  • everyone I sell to
  • my boss
  • my employees  
  • the world! 

Now having read “Pre-suasion” and “Influence” by Robert Cialdini, the person I would most like to influence is myself.  

The effect of influencing yourself can be extraordinary. It can affect your personal performance, internal confidence and response to failure.

In the long run, being a greater influence to yourself will have a much greater impact on everyone around you!