I recently published an article on LinkedIn about my customer journey on the Milford Track in New Zealand. https://www.linkedin.com/pulse/my-customer-journey-milford-track-new-zealand-paul-davies
It was a great experience.
As a startup your sales success will improve with a strong understanding of your customers’ journey:
- How did they find you?
- Why did they commit to buy?
- What will keep them coming back?
- Where is your product or business giving the customer unnecessary friction?
In conclusion don’t be afraid to ask your customers direct questions like: “why did you choose us?”
Its amazing what they can tell you!
At the McKinnon Pass
One of the many beautiful views of the Milford Track