Customer Journeys


I recently published an article on LinkedIn about my customer journey on the Milford Track in New Zealand.

It was a great experience. 

As a startup your sales success will improve with a strong understanding of your customers’ journey: 

  • How did they find you? 
  • Why did they commit to buy? 
  • What will keep them coming back? 
  • Where is your product or business giving the customer unnecessary friction?  

In conclusion don’t be afraid to ask your customers direct questions like: “why did you choose us?”  

Its amazing what they can tell you! 


At the McKinnon Pass


One of the many beautiful views of the Milford Track