SaaS growth isn’t just about flashy new features or perfect pitch decks. Sometimes it’s about clever tweaks to your pricing and packaging that quietly move the needle – fast.
Here are 10 monetisation plays your growth or product team can run this week without engineering support or board approval.
1. Reverse Trial It
Give freemium users the good stuff first. Unlock premium for 7 days at signup (no credit card). Then take it away. Cue FOMO. Cue conversions.
2. Re-trial Like a Pro
One-and-done trials are dead. Bring them back every 6 months. Tie them to new features, product milestones or when someone bumps into a paywall. “Surprise! You’re trialling again!”
3. Default to Annual... or Not
Annual plans = retention. Monthly = more signups, more churn. Smart SaaS teams geo-segment: mature markets → annual. New markets → monthly. Let the data decide.
4. Upgrade Monthly Users (Gently)
After their first monthly renewal, hit them with: “Get 3 months free if you go annual.” It’s the SaaS equivalent of: Would you like fries with that long-term contract?
5. Fix Your Pricing Page
Your pricing page isn’t a billboard—it’s your cash register. It should convert, not confuse. Benchmark: 15% should click through to checkout. If not, it’s broken.
6. Localise or Lose Them
Emerging markets don’t want your $4,000-a-month “Enterprise” plan. Strip it. Simplify. One plan. Local pricing. Lower barrier. More conversions.
7. Smart Feature Wall Redirects
If a user hits a feature wall, land them on a pricing page with that exact feature highlighted. “Hey, that shiny thing you wanted? It’s in Plan B.”
8. Monetisation Awareness FTW
Highlight premium features everywhere. Use icons, colours, pop-ups—anything that says “This button = pro plan.” Make upsell visual and obvious. Slack did it. You should too.
9. Use Overage as Leverage
Don’t block users who hit their usage limit. Let them go a little over, then offer a deal: “Pay for overage or upgrade to a bigger plan and we’ll forgive it.” That’s SaaS judo.
10. Discount with Purpose
Startups, students, and schools are not just nice-to-haves. They're future revenue. Discount 25–50% now. Watch them come back later with budgets and buying power.
Keep Testing. Keep Charging.
These aren’t wishlist items. These are high-impact, low-risk levers you can pull today. SaaS monetisation isn’t a one-time set-and-forget—it’s a constant experiment.
Now go give your MRR a nudge. Or ten.