AI isn’t coming. It’s already here—and it’s reshaping how we sell.

In a recent podcast I listened to, the speaker laid out 10 ways AI is changing B2B sales. It wasn’t theory—it was grounded, practical stuff that every sales team should be thinking about right now.

Here are the five changes that stood out to me:

1. AI is joining your calls

AI tools are already showing up in customer meetings, answering technical questions on the spot. No more “I’ll check and get back to you.” That changes the rhythm of the whole sales conversation.

2. It’s the new BDR

AI doesn’t sleep. It’s polite, accurate, and always on. It can respond to inbound leads instantly, book meetings, and keep the conversation moving—even outside business hours.

3. It handles small deals

For lower-value transactions (say, under $10K), AI can qualify, follow up, and even close. That frees your team to focus on strategic accounts that actually need a human.

4. It blends departments

AI doesn’t care if a question is “sales” or “support.” It just answers. That means your customer gets a consistent experience—faster and with less friction.

5. Buyer expectations are shifting

Once customers experience AI-driven speed and clarity, they won’t go back. If your response time is slow or your answers are vague, they'll move on.

Why This Matters

This isn’t about replacing people—it’s about removing friction. Sales is still about trust and timing, but AI is taking care of the boring bits so we can spend more time where it counts: in real conversations with real decision-makers.

If you’re not already using AI to speed things up or sharpen your sales process, now’s the time to start.

🎧 Here's the podcast that inspired this:
Listen here