Product-Led Growth (PLG) has long been the go-to strategy for scaling SaaS businesses. But as AI continues to evolve, a new model is emerging: PLG combined with AI-powered sales representatives.

In this hybrid approach, AI handles routine, low-value sales tasks, allowing human sales teams to focus on complex, high-value interactions. This shift addresses the growing challenge of sourcing top-tier sales talent, as highlighted by Gartner's finding that 61% of sales leaders struggle to build the teams they need.

However, for this model to succeed, products must be designed with AI in mind. They need to be easy to deploy, integrate, and use, as AI can only operate within the parameters set by the product's design.

The integration of AI into the PLG model isn't just a trend—it's a necessity. As Jason Lemkin notes, "More and more founders will optimize around a PLG + AI AE motion."(SaaStr)

Reference: Lemkin, J. (2025, April 30). 2026 Will Be a World of PLG+AI. PLG plus AI Sales Reps. We Have No Choice. SaaStr.