Many of the startup founders I have coached have made strong verbal commitments to increase their outbound sales activities, but too few have followed through.
I know sales is hard! It requires both an intellectual and emotional focus to drives the activities which produces results.
I believe that most early stage startups will have the best chances of success if they commit to a minimum of one hour per day of outbound sales:
- research prospects via LinkedIn and Google
- outbound emails, calls and messaged
- early meetings
- follow up calls
- draft quick proposals
Your activities need to be balanced, focused and measurable. Don’t spend all your time researching and drafting proposals... get out there and sell!
If you persist and get the right support/mentoring you should give your startup its best chance of success 😀.