If you are a fan of the Lord of the Rings movies or book series, you will be familiar with scenes featuring the persuasive words of Saruman. The book understandably has the best depiction: “beware the voice of Saruman!”
Now I don’t possess the persuasive powers of a middle earth wizard, but through my life I have felt the persuasive power of those that know their wordcraft.
I have also used words that have helped me to increase my rate of sales success.
Persuasive words to help you sell your startup’s services can be complicated affair.
Over the next few months I will be releasing short courses to help startup founders tap into this persuasive super power!