AI isn’t coming for your Sales Development Reps—it’s coming to upgrade them.
At SaaStr Annual, Carta’s CRO Jeff Perry and LinkedIn’s first VP of Sales Brendon Cassidy made one thing clear: the smartest sales teams are using AI to make SDRs faster, sharper, and more effective—not redundant.
Here’s the takeaway that says it all:
“The real playbook: Use AI to make SDRs 2x more efficient, not replace them.”
Instead of wasting hours on manual prospecting or repetitive follow-ups, AI is doing the heavy lifting—surfacing the right leads, crafting personalised outreach, and streamlining workflows. That gives SDRs more time to do what humans do best: connect, influence, and convert.
The future isn’t about choosing between reps and robots. It’s about building teams that use both to win faster.
Reference: Lemkin, J. (2025, May 12). Not Using AI to Replace Your SDRs, But to Make Them 2x Better: A Deep Dive with Carta’s CRO and LinkedIn’s First VP Sales. SaaStr.