AI Is Already Changing Sales

If you think AI is a future trend, think again. It's already transforming the sales landscape.

According to Jason Lemkin's article, "10 Ways AI Will Change Sales Forever. It’s Already Happening, In Fact," AI is poised to revolutionize B2B sales within the next 12–18 months. One of the most compelling insights from the article is:

“AI will join your sales calls – Within 12–18 months, your AI will be on every call, knowing your product cold and eliminating ‘I’ll get back to you’ moments.”

This means that AI won't just assist with administrative tasks; it will actively participate in sales calls, providing real-time, accurate information, and enhancing the overall customer experience.

Furthermore, AI is expected to handle up to 50% of routine sales, especially for transactional deals under $10K. This shift will allow sales professionals to focus more on complex, high-value interactions that require human intuition and relationship-building skills.

The integration of AI into sales processes is not a distant future—it's happening now. Sales professionals who embrace AI tools will be better equipped to meet increasing customer expectations and stay ahead in a rapidly evolving market.

Reference: Lemkin, J. (2025, April 28). 10 Ways AI Will Change Sales Forever. It’s Already Happening, In Fact. SaaStr.