In a surprising move, Salesforce announced that in 2025, it will hire zero new engineers, citing a 30% productivity boost from AI. Instead, the company plans to expand its sales team by 20% to capitalize on the growing demand for AI solutions.

CEO Marc Benioff emphasized the company's strategic shift:

“In 2025, they are hiring 0 new engineers. None. Because they think AI makes them 30% more productive; and In 2025, they’re expanding their sales team by up to 20%. Because they want to win in selling AI.”

This approach underscores Salesforce's commitment to leading the "Digital Labor Revolution" by focusing on deploying AI agents and enhancing enterprise sales efforts.

Reference: Lemkin, J. (2025, May 12). Salesforce: We Are Hiring 0 Engineers This Year. But We’re Growing The Sales Team +20%. Because AI. SaaStr.